Joe Martinez – SEMrush profile

Measure the Impact of Your YouTube Campaigns with Google Ads Audiences

I hear all the time from clients that they don’t see an ROI from their video campaigns. While I will argue any day that the goal of video ads shouldn’t be direct conversions, we still have ways to prove some ROI on the campaigns. In this post, I am going to show you an easy approach to show the impact of what your video ads could have on your other campaigns.

Paid Social

Sep 27, 2018

How to Set Up and Implement DSA Feeds in AdWords

If you have a large website, poor URL structure, or are just looking for a way to better target users with your DSA campaigns, this blog has all the information you need. I am going to show you how to set up and implement DSA feeds to give you an easy option to implement complex DSA targets. I will also review the tools I use to make this job easier.

PPC

May 01, 2018

Utilize Referrals in Google Analytics to Boost Your Display Campaigns

If outside sources of traffic consistently bring in great customers, let‘s utilize PPC to get more of them. This blog will show you how to use your referral sources in Google Analytics to build Display campaigns targeting new and relevant users.

Display Advertising

Aug 17, 2017

Best Practices to Using PPC to Promote Events

When using paid search to promote events, it’s important to use several different tactics depending on if your target audience is already familiar with your brand or not. In this blog, I’m going to go through my favorite strategies I like to implement when promoting events for my clients with actionable instructions on how you can implement these strategies in your campaigns.

SEO

Mar 22, 2016