SEO at heart and love both creative and technical challenges equally. I currently work for a start-up company called Farfetch as their Head of SEO, I have 14 years marketing experience with 13 of those online. Co-founded a startup in the early 00's, have held many fast-paced digital roles since then and run numerous websites in my spare time, including my fashion blog www.kingsdownroots.co.uk that I've been running since mid-2015.