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Aleksej Heinze

associe professor in digital marketing AT KEDGE Business School, Marseille, FranceAcademic, Author, Public Speaker and Search Awards Judge. I am an active member of the international digital marketing community; and am working to professionalise industry practice, through my work as a judge for the UK Search Awards, as well as serving as an Advisory Board member within SEMTA for education and standards. I have been involved with and have led a number of successful and award winning, EU funded projects focusing on the areas of Enterprise Cultural Heritage, Digital Business Culture and the Teaching of Digital and Social Media Marketing. Digital Marketing text book co-editor - Digital and Social Media Marketing: A Results-Driven Approach

Going Viral: Which of the Six Emotions Make Video Content Go Viral?

Content is central to digital marketing strategy. Understanding the type of content that will deliver the engagement behavior you desire is an important skill. In this post, we explore how organizations can use Facereader technology to analyze the emotions provoked by different types of content.
Jan 17, 2017
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