David Amerland is the author of nine best-selling books, including ‘Google Semantic Search’, ‘SEO
Help’ and ‘Online Marketing Help’ and ‘Brilliant SEO’. He writes on search, marketing and the points
where they meet the human mind, on the web. When he is not busy writing he advises companies
and start ups on social media strategy and gives talks about the social media revolution. He
maintains his own blog at http://davidamerland.com where you can find practical SEO and business
advice and spends more time online than is probably healthy. His latest book “The Sniper Mind:
Eliminate Fear, Deal with Uncertainty and Make Better Decisions” charts the intersection where real-
world data meets brain analytics and changes the way we do everything.