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Ben Jacobson

chief content officer AT InboundJunctionBen is a marketing strategist based in the greater Tel Aviv area. He specializes in earned media for B2B SaaS companies.
How to measure content marketing

Content Marketing ROI: How To Measure Your Success

Marketers say that improving their content measurement is a top priority for 2020, but some aspects of content marketing are easier to quantify than others. What are your most successful content marketing campaigns, channels, and assets? How do you know? Find out how to evaluate metrics in this article.
Jun 16, 2020