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Lauren Alexander

executive vp of marketing AT Underground ElephantLauren Alexander is the Executive Vice President of Marketing at Underground Elephant, a performance-based provider of online marketing technology and customer acquisition solutions based in San Diego. Servicing multiple industries, including auto insurance, post-secondary education, health insurance, and home services, Underground Elephant provides cloud-based SaaS marketing technology and platforms.
7 Tips To Drive Sales Using Hashtags

7 Tips To Drive Sales Using Hashtags

Everyone loves a great hashtag. Finding the right phrase for the right moment lets your business ride a wave of popularity without having to shell out big bucks for an entire campaign. Not just any phrase will do, of course. You can’t throw a “#” at the beginning of your product name and expect it to take off; you need to find something that resonates with your target audience.
Feb 16, 2016
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