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Melissa Fach

US Personality of the Year 2017 Winner and die-hard Star Wars fan. Herder of cats. Non-cook. Find me on Twitter @SEOaware.
Common Agency Challenges and Solutions: An Insider’s View

Common Agency Challenges and Solutions: An Insider’s View

Agency struggles are real; we hear about them all the time at Semrush. One of our goals is to provide as many solutions to you as we can. So we asked our community which of the following is their biggest agency struggle — management, client management, training, or work efficiency.
Mar 05, 2021
SEO report guide

The Anatomy of the Perfect SEO Report

SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like and what it should include, helping you to take your reporting to the next level.
Feb 26, 2021
Content Promotion Hacks

Content Promotion Hacks and Tips From Experts

This week on #Semrushchat, we talked about content marketing promotion with our community and guest Gail Gardner. As we all know, not all businesses have a large budget for content promotion, so we asked the audience some questions that consultants often hear from business owners that are new to content and content promotion.
Sep 08, 2020
How Small Businesses Can Beat Big Brands in SERPs

How Small Businesses Can Beat Big Brands in SERPs

We had an in-depth conversation in last week‘s Semrushchat and the information shared could help small business owners, marketers, and agencies. Our guest, Tim Capper, and our community shared recommendations on tools to find marketing gaps, marketing advantages small businesses have, local search strategies, schema, and keywords that small brands can target that big brands can‘t.
Sep 05, 2020
Guest Blogging guide for SEO

A Guest Blogging Guide for SEO

Due to Google‘s ever-increasing requirements for quality content, guest blogging has to be done better to rank, to get traffic, and to help with personal branding for the author. This guide will break down what you need to know about Google to do well and provide many tips to help you create a guest post that will do well with search engines and audiences.
Sep 01, 2020
Creating Content That Will Drive Results

Creating Content That Will Drive Results: Tips and Strategies

A lot of articles discuss marketing and research strategies, but they don‘t discuss office politics, integration of teams, dealing with unsuccessful campaigns, and the ideal content team. In last week‘s #Semrushchat, Christoph Trappe and our community discussed each of these issues, and offered strategies they use to manage each of them.
Aug 27, 2020
SEO myths

SEO Myths, Don't Fall for Them: Tips from SEO Experts

Last week Bill Slawski wrote an article for us called A Guide to the Biggest SEO Myths on the Web. The SEO industry as a whole responded very well to the article, and our community loved it. Last week‘s #Semrushchat discussed SEO myths, consequences things to watch for, SEO imposters fact-checking and more.
Aug 17, 2020
How to Target the Right Keywords

How To Target the Right Keywords: Keyword Research

Keyword research sounds easy, but it is not. We all know the Semrush tools provide a lot of keyword research data that marketers can use, but what you do with that data, how you evaluate it, and which keywords and phrases you choose to use are critical if you are hoping to meet specific goals.
Aug 01, 2020
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