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Archana Dhankar

head of marketing AT DynisticsMarketing Professional, Brand Strategist, Performance & Digital Marketing Expert with 12 years of Industry Experience in Digital Marketing and Brand Management.
Account-Based Marketing

Account-Based Marketing: Fad or Reality?

Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM) having emerged as the latest trend in B2B Marketing setups in recent years. Though the concept is something new, more and more organizations are readily adopting it, for improving their sales and revenues with a target-based approach.
Mar 09, 2017