founder & editor in chief AT State of Digital PublishingVahe Arabian is the founder of State of Digital Publishing, a digital publication and consultancy. Over the past 11 years, he has provided SEO and content strategy across startup agencies and digital media publishers.
Sometimes SEO and Affiliate Marketing tactics are put against each other when determining poor campaign performance. Instead of doing this, see the different types of tactics and approach you can use for the perfect balance.
This post will outline a 3 step process on how to find website optimization opportunities to help the business HIPPO (Highest Paid Person‘s Opinion) and digital marketer in your organization, keep things in perspective and move the needle forward.