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Andrea Lehr

brand relationship strategist AT FractlAndrea Lehr is a Brand Relationship Strategist at content marketing agency Fractl where she works alongside a team of creative strategists to produce unique, data-driven campaigns about industry trends. Connect with her on LinkedIn for daily updates on great content; follow her on Twitter for the GIFs.
Keyword Mapping

A Four-Step Guide on Keyword Mapping To Improve Your SEO and Content Strategy

As the foundation for your SEO efforts, keywords serve as an outline for both your site’s structure and potential content — and keyword mapping is one technique that helps you get the most out of both. Driven by research, the ultimate goals of a map are to help you discover where to optimize, what content to build, and where you can add new pages to attract more traffic. Use this four-step guide to get started.
Aug 24, 2017