Elizaveta Shutova

Head of Marketing SEMrush Traffic Jet AT SEMrush

Elizaveta is the Head of Marketing at SEMrush Traffic Jet. She has over five years' experience in IT helping international companies generate more traffic, leads, and sales from various channels. She is passionate about SEO, PPC, Social Media, and Neuromarketing. When not optimizing everything around her, she loves to play tennis, practice yoga, and snowboarding.

Author

A Complete Guide to Customer Acquisition [Expert Tips and Tactics]

Find out how to manage your customer acquisition strategy more efficiently to help your business grow. We‘ll cover paid and organic tactics, as well as how to determine the ROI of your overarching user acquisition strategy.

General Marketing

Apr 10, 2020

Top Paying AdSense Keywords and Best Adsense Niches for 2020

If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used Semrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.

Paid Advertising

Nov 21, 2019

Display Advertising Stats: Semrush Study

Semrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers. We have uncovered insights you need, so keep reading.

Paid Advertising

May 03, 2019