Sarah Mitchell

Sarah Mitchell is Director of Content Strategy at Lush Digital Media, Chief Editor at Traction News, the Australian editor of the Content Marketing Institute and founder of Global Copywriting. She’s a writer at heart and an editor by nature and spends much of her working life contemplating how writing and storytelling can help brands build long-term business assets from their marketing activities. In her spare time, Sarah volunteers her time as Chairman at Braemar Presbyterian Care.