Pieter S Verasdonck started his online “career” by selling costume jewellery on ebay (back in 2005) and later became a business coach for upcoming “ebay PowerSellers”. Since then he has acquired 10+ years of digital marketing experience in very diverse market segments; from FMCG and retail to education and tourism as well as B2B marketing & sales, even gambling and adult entertainment sectors.
He is passionate about psychological marketing and loves to share his expertise at numerous Meetups in Sydney and conferences (SMX Sydney 2014 - Bootcamp). His opinions have been featured in Smart Startups magazine, industry blogs and expert roundups.
Currently he is running a digital marketing consultancy company (SalesCycle) that specialises in customer segmentation (buyer personas) and operating marketing automation solutions to deliver highly targeted digital marketing campaigns.