When companies like Google, IBM, Magento, and 1-800 Flowers want to improve their marketing results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model® and Infinity Optimization Process™, conversion optimization strategies that consistently lift results for leading companies. He wrote the book, You Should Test That!, which redefined conversion rate optimization and has spoken at 300+ events globally, showing how to create dramatic business improvements. You should sign up for his blog at WiderFunnel.com/blog