Luca is a dynamic speaker and digital marketing expert rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016. He's also a qualified Mind Coach and a life-long martial artist competing to this day in top level Mixed Martial Arts matches. Luca is known for his high-energy, action-packed and no-nonesense speaking style; he shares high quality content at key events worldwide such as PMI, SEMrush, Web Summit, PPC Experts, and many more helping Genie Goals establish itself as thought-leader and true authority in the performance marketing sector. Luca and his team work with clients of the likes of Calvin Klein, Majestic Wine, Naked Wines, The Conran Shop, Amara Living, Polarn O. Pyret, Hughes Electrical, Dwell and more - they are one of very few Premier Partners at Google and winners of the Ready to Rock Google award.