Samuel Scott is Director of Marketing and Communications for the new log analytics startup logz.io. In the past, he was a international consultant as well as senior executive at global digital marketing and PR agencies. He lives in Tel Aviv, Israel, and was formerly a Boston journalist and newspaper editor. Scott is a global speaker at conferences including SMX and brightonSEO and has been interviewed or quoted by publications including Search Engine Land, The New York Times, and CIO. He focuses much of his work on integrating traditional and digital marketing activities.