Robert is the Founder and Chief Troublemaker for The Content Advisory, the education and consulting group with the Content Marketing Institute. We help large enterprises evolve the use of owned media into powerful customer experiences. For more than 20 years, Robert has been helping marketers to tell their story more effectively. Over the last five years, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, Thomson Reuters, Abbott Laboratories, The Bill & Melinda Gates Foundation and UPS.