Alita is a master digital sales and marketing trainer for retailers across Australia & New Zealand. She helps retailers find clarity in digital leadership by leveraging data to reveal hidden profits and build humanized communication strategies that create raving fans out of consumers who buy again and again. Alita does this by taking business and customer-centric and uses it to find more people who behave and identify with your most profitable customers and then implements strategies to reach them effectively. Alita is a regular contributor to Womens Agenda, SEMrush, Online Retailer.