Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. In 2017, he was named the #4 Most Influential PPCer in the world by PPC Hero and has written articles for many industry publications. He is a co-host of the weekly #PPCChat on Twitter, as well as an avid conference speaker, having traveled across the US and UK to talk about Paid Search (especially Shopping Ads). Kirk currently resides in Billings, MT with his wife, four children, and little sleep.