director AT DEJAN MARKETINGDan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
I have got an interesting case of CTR optimization today and I will take you through the steps. In this video, we will be analyzing the website‘s CTR, finding anomalies, and looking for ideas for CTR experiments.
Today we are looking at tabletopia.com. We are going to try to figure out if we can increase this website‘s amount of traffic by not moving rank, but by improving the attractiveness of its search snippets. So we are going to try to improve the CTR.