Ex recording artist, 3 albums released on major record labels between 1994 and 2001. Lots of touring all over Europe, 300+ live shows with my band Madonna Hiphop Massaker. Lived in Berlin for more than a decade. Got a diploma in Graphic Design & Digital Media Marketing, worked in various Berlin creative agencies [Zum Goldenen Hirschen, Plantage] as a copywriter. Moved to the UK in 2005 to follow a dream and to broaden my horizon. Worked for Google as a Quality Evaluator on German rating projects and then from Dec 2006 as a Senior Linking Strategist for GUAVA in Cornwall, UK where I pleased lots of old and won lots of new clients. I left Guava in March 2010 to go freelance and moved to Bristol. After freelancing as an SEO consultant for various clients, one of them one of the biggest US/EU fashion e-commerce sites, I started working as Head of SEO for Bristol digital agency Yucca. In October 2011 Yucca got bought by advertising company Bray Leino. Yucca kept all of their happy clients and I was now responsible for everything to do with SEO and inbound marketing for the new company Yucca Bray Leino. After building Bray Leino Yucca's very successful organic SEO department from scratch and 7 years of delivering very successful on- and off-site SEO campaigns, I moved on to join the global Sage SEO team as SEO operations lead. Since November 2018 I am working as a freelance SEO and ASO consultant.