Jesse van de Hulsbeek is the Academy lead at Yoast. The Yoast SEO plugin helps over 9 million sites to get their pages ranked in the search engines. Yoast Academy is Yoast’s online SEO training platform. As a university trained teacher, Jesse is responsible for creating the best possible learning environment and content for Yoast Academy students. He specializes in content SEO and evidence-based e-learning.