Maria Kalyadina

social media manager AT SemrushMaria is the Social Media Marketing Manager at Semrush and the host of the weekly #Semrushchat. You can always connect with her on Facebook and follow her on Twitter! Join the #SemrushChat every Wednesday at 11 am ET/ 4 pm BST!

Content Writing Bootcamp #Semrushchat Recap

Content marketing may seem easy at a glance, but there is a lot that goes into it. Your writing needs to be strong, your topics need to be stellar, and your understanding of how to repurpose and utilize your best content needs to be solid. These are all distinct skills that are separate from the others but still necessary to achieve your content writing goals.

Content

Feb 19, 2018

The Elements Every Successful Brand Ambassador Program Needs #Semrushchat

Brand ambassador programs are designed to harness that power and incentivize influential individuals to promote your brand for you, and last week’s #Semrushchat dove deep into what these programs are and how to build them. Digital marketer and brand ambassador specialist, Mack Collier joined us to share his knowledge on the subject.

Agencies

Jan 29, 2018

Leveraging LinkedIn for Business Development #Semrushchat Recap

LinkedIn is the most popular professional networking site, but despite this, it is often an incredible source of untapped potential. Many people don’t know how to use LinkedIn correctly to help them promote themselves or their businesses, and it is a massive lost opportunity.

Social Media

Jan 22, 2018

Entrepreneurship: Is Being Your Own Boss Right for You? #Semrushchat Recap

Entrepreneurship has a lot of moving parts, and while some find it fulfilling, it isn’t the right choice for everyone. In last week’s #Semrushchat, John Doherty joined us to discuss the advantages and disadvantages of self-employment. Find out what our chat guest and participants had to say about the strategies for success, upsides, and risks of being self-employed.

Marketing

Jan 08, 2018

The ROI of Social Media Marketing #semrushchat

It is clear that businesses need to actively create a community with social media engagement in order to build solid relationships with customers and expand their reach. That much we know without a doubt, but how exactly do you measure the ROI of your social media marketing? What must be done to give you data and proof of a positive ROI? Find out in this article.

Social Media

Dec 18, 2017

Driving Loyalty and Advocacy Using Paid Media #Semrushchat

Customer loyalty and advocacy is the difference between someone occasionally buying your product and someone who will always buy your product, no matter what your competitors are offering, and let everyone know how great they think you are. It is immensely valuable, but it isn’t something you are automatically granted; you have to earn it.

Channels

Dec 11, 2017

Top Tips Personal Branding On and Offline #Semrushchat

Personal branding can make or break you in a world filled with self-proclaimed “gurus” and “influencers.

Dec 04, 2017

The Art of Crafting Successful Facebook Ads #Semrushchat

Do you want to spice up your advertising game and make your ads more effective? During the most recent #Semrushchat, we collected a list of actionable techniques for crafting successful Facebook ads and ensuring you spend your advertising budget wisely.

SEO

Nov 06, 2017

Staying Up To Date With Google's Algorithm Updates #Semrushchat

Google has a very complex algorithm for serving its search results, and the algorithms change on a regular basis, which ensures that its users are offered the most relevant search results. For site owners, this means that they need to keep their eyes open for new trends and environmental changes that happen on the search landscape. See which areas you need to keep an eye on.

Industry News

Oct 02, 2017

Ultimate Guide to Online Reviews #Semrushchat

Dealing with customer reviews and feedback requires time and a solid strategy. To help you manage a successful online reputation, we invited Thomas Ballantyne, a marketer and a local SEO speaker at SMX, Pubcon, and State of Search, to our Semrush Chat.

Local SEO

Aug 28, 2017

The Ultimate Facebook Ads Audit Guide #Semrushchat

A smart Facebook Ads audit will help you to discover the potential problems and improve your advertising strategy. To help you identify opportunities to boost your Facebook Ads performance, we invited Dennis Yu, Chief Technology Officer of BlitzMetrics to our Semrushchat.

Social Media

Aug 07, 2017

Semantic Search and Content Marketing #Semrushchat

Semantic search will continue to shape the way marketers build their content strategy. So, understanding the future of semantic search will allow you to optimize your articles for a specific intent and achieve success in the SERPs. See the recommendations Dido Grigorov & our #Semrushchat audience discussed last week.

SEO

Jul 24, 2017