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Kelsey Jones

editor in chief, content marketing expert AT Neil Patel DigitalKelsey Jones is the Editor-in-Chief of NeilPatel.com/blog and has spoken around the world at conferences like Pubcon, State of Search, and SMX East. She was Executive Editor of Search Engine Journal for 3 years and also has worked with Salesforce, Yelp, Woobox, Tophatter, and more on content strategy.
Why Remarketing Needs Work

Why Remarketing Needs Work

Remarketing is a paid search strategy that continues to blow my friends‘ and family‘s minds. “Look!“ they exclaim. “How did they know that I was wanting a purple duvet cover?“ It‘s at that point I explain remarketing to them and how cookies track your browsing history. The idea of remarketing is enough to make any marketer excited.
Jan 23, 2014
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