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Talia Wolf

founder & ceo AT GetUpliftAs founder of GetUplift, Talia and her team provide conversion optimization services for high-growth companies using customer-centric methods, emotional targeting strategies and in-depth data. Talia has been invited to teach conversion optimization on hundreds of stages such as Google, MozCon, Call To Action Conference, SearchLove, and many more and was recently listed as one of the most influential experts in conversion optimization.

4 Major AB Testing Mistakes Most Marketers Make

We’ve all read the case studies. Somewhere out there, marketers are claiming they’re increasing conversion rates by 300 percent/ 212 percent or “just” 75 percent. Every other case study you read publishes these kind of results, yet when it comes down to it and we really face it – most tests either fail or at best increase conversions by one or two percent.
Feb 01, 2016
42% of Marketers Are A/B Testing The Wrong Thing

42% of Marketers Are A/B Testing The Wrong Thing

A lot has been written about conversion optimization in the past few years. The importance of A/B testing and optimizing websites has become clearer and has never been more interesting. As many companies add conversion optimization methods into their routine marketing efforts we see an increase in many tests and a decrease in their analysis.
Jul 10, 2014
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