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Navah Hopkins

director of paid media AT Hennessey DigitalNavah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as leading a team of paid search and paid social champions. Prior to joining Hennessey, she served as Services Innovation Strategist for WordStream, working across the international book of SMBs and the agencies who serve them. In this role, she identified accounts facing obstacles, helped customers overcome these obstacles, and relayed feedback to the customer success, product, and ad partner teams so all could proactively empower clients to profit. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
Beat the Odds in PPC with Competitive Metrics

How To Beat the Odds in PPC with Competitive Metrics: Q&A

This is a companion post to “5 PPC Pitfalls“ following the “How to Beat the Odds in PPC with Competitive Metrics” webinar. Miss it? Catch the recording here, as well as the first chapter of the e-book. Whether you’re the many-hat-wearing business owner of a growing small business, or the head of marketing at a Fortune 500 company, PPC poses many puzzles to be solved.
Jan 20, 2015
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