content marketing consultant Shelley is a content marketing consultant and contributor to the industry for over 10 years. Shelley has been published on many industry sites and spoken at online and offline events over the years.
Goals and KPIs are one of the most important parts of your SEO strategy, yet also one of the most commonly overlooked areas. And in this guide, we’ll dive deep into the importance of properly tracking these and help you to understand the most important ones that you should be using to report on your successes.
Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a template to help you stay organized.
Competitive intelligence is the secret to gaining a competitive advantage. This guide shows you how to gather competitive intelligence using Semrush, so you can inform your business strategy and grow your business.