Case Study: Can Including a CTA in Meta Descriptions Impact Click-thru?
We added a CTA “Shop“ to the meta description of location pages on a cannabis site. Did Google like it as much as people think?Oct 20, 2021
Brian Moseley
go-to-market lead for splitsignal AT SemrushGo-To-Market Lead for SplitSignal — Semrush’s new SEO split-testing tool which helps growth marketers understand which on-page SEO changes will drive the most organic traffic.
Case Study: Should You Add a CTA to a Page’s Title Tag?
We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test.Oct 15, 2021
Case Study: How Long Should Your Title Be?
We ran a test on article pages of a medical site shortening the title from “Drug Name: Uses, Dosage, Side Effects, Interactions...“ to “Drug Name: Brand Name“.Oct 06, 2021
SEO Split-Testing Case Study: Does Google Like Fresh Content?
We added “(Updated Day Month)“ to the title of 124 category pages on a marketplace site. What do you think the impact was on organic traffic?Sep 29, 2021
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