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Domenica D‘Ottavio

content marketer & digital pr manager AT FractlDomenica D’Ottavio is a content marketer and digital PR manager at Fractl. Throughout her career, she has secured hundreds of top-tier placements for clients at publishers like the New York Times, the Huffington Post, Buzzfeed, Mashable, CNN, & TIME. Now in brand marketing for her agency, she has spearheaded dozens of top-of-the-line industry research studies to glean new insights into content, social media, marketing tactics, and digital pr strategies. Her advice and findings have been featured on Search Engine Journal, Marketing Land, Marketing Profs, PR Daily, Content Marketing Institute, and more.
How To Leverage Natural Syndication Networks To Earn More Links

How To Leverage Natural Syndication Networks To Earn More Links

Not all placements are considered equal. If you had the choice of sending a pitch and earning a placement or sending a pitch and earning 20 placements, which would you choose? Learn how to take advantage of natural publisher syndication networks can mean the difference between generating less than a handful of links or hundreds of press mentions for your content.
Jan 31, 2019
What 150 Successful PR Pitches Can Teach You About Securing Top-Tier Press

What 150 Successful PR Pitches Can Teach You About Securing Top-Tier Press

What is the best way to write a subject line for digital PR outreach? How should you close a pitch email? Is it really worth it to follow up? In an analysis of 150 successful pitches, we answer all of these questions and more. We looked at the minutiae of each pitch, from the type of subject line we used to the closing to determine the most effective way to pitch top-tier publishers.
Nov 23, 2018
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