the brand serp guy AT KALICUBE.PROCompany: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their knowledge panel. Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, Semrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon. Podcast host: Spanning 3 seasons his podcast, ‘With Jason Barnard...‘ has become a weekly staple in the digital marketing community. Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 180 episodes available, and counting. The conversations are always intelligent, always interesting, and always fun!
This article takes you through the steps and best practices when adding structured Schema.org markup for your company to your website, including which format to use, what information you should provide (and why), how to choose a category, how to push your markup further, how to test your markup, and several little-known tips and tricks that will lift your markup above your competition‘s.