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3 Ingredients to Spice Up Your Content Marketing


'Good enough' is no longer good enough! With so much content competing for attention, yours needs to be truly exceptional, memorable and persuasive if it is to have any chance of success. But what does 'exceptional content' actually look like (and I don't mean shares or keywords)? Do your workflows enhance or handicap the quality of your content?

Above all, can you identify problems and fix them before your content is published From Aristotle to zombies (yes, zombies), learn how the art of rhetoric can help you to develop, commission and produce more effective, persuasive and exceptional content in a repeatable workflow.


In this webinar, you'll discover:

  • The three ingredients of exceptional and persuasive content
  • How to generate original and powerful content ideas
  • A five-step workflow from Ancient Greece that still works today!