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4 SEO Tactics that Scale from SMBs to Enterprise


Join industry veterans Kris Jones and Chris Boggs as they discuss their takes on search engine optimization strategies and processes. Kris will approach the topics with a marketing and business focus, while Chris will focus on the product, process and training applications related to managing SEO together with an agency. The four tactics that will be discussed include 2 "classic" SEO strategic foundation must-have's, as well as a couple more "modern" integrations with Paid and Earned media that belong in most SEO campaign strategies being executed:

  1. Keyword and competitive research using Google Search Console, Bing Webmaster Tools, SEMrush and other paid tools
  2. Internal linking structures that provide positive user experience and enforce site theme
  3. The connection between search and social: does it exist for all industries including B2B and other less "fun" themes?
  4. Integrating with paid search and paid social media campaigns instead of treating them as separate channels fighting for budget