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5 Hours of Content Marketing | Break Free of Boring B2B with Influential Content Experiences


B2B doesn't need to mean "boring to boring" and yet much of business content has earned this reputation. In a marketing world where digital is more important than ever, buyers ignore tone-deaf marketing and expect engaging content from sources they can trust.

The solution? Content co-created with industry experts delivered as interactive experiences. Lee Odden shares how to:

  • Choose the best interactive content formats,
  • Identify and engage relevant influencer contributors,
  • Promote and repurpose influencer content beyond the campaign.

Hosted by Casie Gillette.

All levels

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