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5 Hours of Content Marketing | Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies


Everyone wants to do it. But no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings?

This presentation by Andy Crestodina is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers these questions and informs the tactics. Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? You’re about to learn how a personal brand combines with content to drive big wins in SEO.

Hosted by Casie Gillette.

Guest experts: Kelly Hungerford, Robert Rose, Erin Hueffner.

All levels

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