When you Google your brand name, what do you see? Is it exciting, attractive and convincing? Or is it dull, dull, boring and dull? Just blue links don't hack it anymore.
If you want to convince a prospect searching your brand name, you need rich elements such as videos, Twitter boxes, images, a knowledge panel, reviews... But how do you trigger them? And when you do, what does it tell you about your wider digital marketing strategy?
During the fourth session of 5 Hours of SEO, Jason Barnard will dig down and look 'behind the scenes' of your brand SERP — your digital ecosystem.
Guest experts: Lily Ray, Andrea Volpini.
This thirty-minute session is hosted by Nik Ranger.