5 Pillars of PPC
Joel will explain 5 fundamental rules that will change the way you approach PPC search. During this brief presentation, he will present 5 pillars which as simple as they may seem, will become the foundation for every strategy you make in PPC search:
- choosing the right keywords;
- bidding and budgeting;
- creating ads and A/B testing;
- optimizing for maximum profit.
Save February 28 as the date to change the way you look at PPC!
The session is hosted by Craig Campbell.