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7 Split-Testing Myths that Could Be Hurting Your Business


Marketing requires your to become a scientist. You have to collect data and make choices based on what you find. Truly savvy marketers use something called "split testing" to perform experiments with their marketing.

Split testing is a powerful tool in the right hands, but if you are making these mistakes you might be doing more harm than good.

Learn how to identify the biggest myths in the industry, how to avoid them, and how to develop a solid testing plan that will actually move the needle.

Justin Rondeau is widely known as a master of split tests and CRO. His insights will help you fine tune your marketing and SEO process through informed split tests.  

Specifically, Justin will delve into: 

  • How to properly conduct a split test
  • How to isolate your variables on a landing page
  • Where you can get solid spit-test advice
  • What to do with the data you collect from your tests

Competitive data is a great way to focus your split tests from the get-go; therefore attendees of this webinar will have access to a goldmine in a FREE 15-day trial of SEMrush Guru.