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A Complete Guide to Mobile Search


Adam Whittles from Maxus UK and Kostas Voudouris from MEC US (GroupM agencies) will analyze mobile SEO in great detail. Starting from the history of mobile in search, the differences between desktop and mobile before focusing on the last Google update aimed at mobile results and the practical steps that brands and webmasters need to take to ensure their site scores 100 in Google’s mobile friendly test.  This webinar will explore:  • The mobile trends and reasons why every brand will need to look into having a mobile-friendly website  • How to choose a mobile set up and the questions you need to consider when deciding about one  • The history of mobile SEO and the differences between optimizing for desktop versus mobile  • The details about Google’s mobile-friendly update and how this affected the world of SEO  • The ways you can audit the mobile friendliness of your website  • How to influence the rules that determine whether your site is mobile-friendly or not in the eyes of Google