English

Advanced PPC #2: Advanced Analyses to Drive Remarketing Performance

Remarketing is a crucial part of every paid media strategy, whether it be a display remarketing, search remarketing, or paid social remarketing – audiences are a powerful weapon in a PPC manager’s arsenal. This session is designed to arm you with the analyses that you need in order to create powerful remarketing strategies with audiences that have a high propensity to convert.

This session will cover:

  • How to determine which audiences to build based upon your funnel and your unique data.

  • How to identify which audiences are most worthy of promotion by understanding which have the highest propensity to convert and drive the most value.

  • How to create cohesive cross-channel strategies & measure success.

  • Common pitfalls of remarketing and how to avoid them.

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