Advanced PPC #5: How to justify the budget you need for new campaigns


Pay per click advertising’s role in any company is to be a resource that earns money, not spend it. Despite this, there tends to be anxiety present between campaign managers and their boss, whether it be the client, the CEO or even the CFO of a company when they request funds for a new PPC effort.

A big reason for this anxiety comes from the fact that the amount needed isn’t often understood, thus the budget requested becomes an arbitrary number.

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You will learn:

  1. How to request a healthy budget that reflects your true needs to launch successful campaigns.

  2. How to relax the anxiety that your boss may feel with giving you such funds

This one-hour session starts with a 20-minute long presentation by Joel Bondorowsky, followed by a panel discussion with Joe Martinez, Ginny Marvin and Aaron Levy.

Hosted by Joe Martinez

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