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Audience analysis: SEO do’s and don’ts


In SEO we talk more strategically and consider audiences more than we used to. However, there are still some huge gaps in the way we connect different areas of work together. This seminar discusses these areas and explains how we can fill those gaps.


Audience research – Why it’s not as effective as it could be and what to do about it.


Keyword research – Does it really connect to your audience research?


Analytics – Are you measuring any of this?