Boost Your Search Performance with Native
When you’re forming your search marketing strategy, you’re thinking about intent. Native advertising supplements your search strategy through every step of the funnel, from discovery to intent to purchase. Join Taboola’s Performance expert Meghan Miehe and Christopher Butlin of Stringo Media as well as Chad Pollitt (Native Advertising Institute) for a deeper dive into how consumers research their purchase decisions and an analysis of each stage where native advertising and search marketing go hand in hand. We’ll discuss how consumers research products at the consideration stage, how they find brands when they intend to purchase and how to use retargeting for better search and native conversion results.
This is session goes in our Hybrid format: Meghan Miehe will do a short presentation then we will have a roundtable discussion.
Hosted by Chad Pollitt (Native Advertising Institute)