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Brain Science and Websites: 6 Ways to Leverage Cognitive Bias



Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.

  • Herds, halos and the science of social proof
  • Context, contrast and color
  • Fear, loss and scarcity
  • Eye tracking, color and visual prominence
  • Writing copy for busy minds

We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.