Authority matters. As search engines further empahsise brand-related metrics to deliver better search results, how can we intergrate building brand authority into our SEO campaigns? More to the point, how can we do this if we are not working with a large, well-established brand in the offline market? And why should we care?
In this webinar, Charlie looks at how you can build stronger brand signals through simple & sophisticated SEO techniques. We'll learn how empahsising your expertise, trustworthiness and market authority helps build a great website experience, why future SEO campaigns should have branding baked into their foundations, amd how brand signals naturally mix with your content and link earning tactics.