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Branded vs. Non-Branded Keywords


This webinar will deepen the understanding how to use of SEMrush for the analysis of visibility on Branded and Non-Branded Keywords. Viewers will have the opportunity to learn more about new strategies for e-business development, as well as several tactics for enhancing the international visibility of a website.

The following issues will be discussed in the webinar: 

  • What are the differences in Visibility?
  • What strategy produces better short- and long-term results?
  • How to properly define the KPIs for an e-business development?
  • Which strategy is optimal for the international visibility of a website?

Also, we’ll analyze the recent brand and non-brand visualization strategies of Amazon, Walmart, Home Depot, and Ikea.