The Chemistry of the Landing Page with Live Critiques - BYOLP!
Landing Pages are a fantastic way to get the most from your traffic. But, these important revenue-generating pages can't be treated the same way you'd treat any other webpage or site. There is a proven formula for landing pages. Add unnecessary distractions and your conversion rate could suffer.
In this webinar, (originally aired on September 25, 2014 at 2pm EST) Brian Massey, the Conversion Scientist provides you with actionable tips and best practices to navigate the complexities of creating the result-driving landing pages you need. Brian will review several attendee-submitted landing pages and make suggestions for improvements that can have immediate impact. So, BYOLP!
You will learn:
- How to build landing pages that will get the results you need
- What not to put on your landing pages
- Best practices for landing page development and optimization
- How to keep from getting bogged down in landing page development
Brian Massey calls himself a Conversion ScientistTM and he has the lab coat to prove it. He is the founder of website optimization company Conversion Sciences and author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. His rare combination of interests, experience and neuroses was developed over 20 years as a, computer programmer, corporate marketer and entrepreneur. Website optimization is the science of finding more online revenue without paying to get He appears in his trademark lab coat when speaking to corporations, universities, and conference attendees around the world. He authors The Conversion Scientist blog, and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.