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Confessions of an ex-Googler: Why You Need to Watch Your Ads Like a Hawk


The good ol' days of seeing 25 cent cost per clicks across your highest converting AdWords keywords is unfortunatly over. If you want to improve your return on ad spend, you need to be scrappy and find those diamond in the rough strategies that most advertisers overlook. In this webinar we will cover: 

  • The default settings in AdWords that will hurt your return on ad spend right out of the gate 
  • How to hack your campaigns to achieve a (near) perfect Quality Score
  • The importance of monitoring performance at the location, device, and schedule level to increase your return on ad spend
  • How to unlock conversions (and see 10 cent clicks) with new AdWords ad placements