Connecting Content to Sales: Missing Links and Creative Fixes
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This was the second episode of Content Marketing with Andy (Crestodina) series. We had a presentation by Jonathan Aufray, Joel Klettke and Andy Crestodina and then a panel discussion.
Marketers and salespeople. They have their own teams, meetings, and agendas. On a good day, one group makes work for the other. Other times, they ignore (or fight) with each other from their respective silos.
- Communication: come up with content ideas together and make it easy to collaborate
- Sales funnel: cover each part of the sales funnel with relevant and consistent content
- Train each other: marketing team trains sales team while sales team trains marketing team
- Gather data and optimize