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Connecting Content to Sales: Missing Links and Creative Fixes

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This was the second episode of Content Marketing with Andy (Crestodina) series. We had a presentation by Jonathan Aufray, Joel Klettke and Andy Crestodina and then a panel discussion.

Marketers and salespeople. They have their own teams, meetings, and agendas. On a good day, one group makes work for the other. Other times, they ignore (or fight) with each other from their respective silos.

  • Communication: come up with content ideas together and make it easy to collaborate
  • Sales funnel: cover each part of the sales funnel with relevant and consistent content
  • Train each other: marketing team trains sales team while sales team trains marketing team
  • Gather data and optimize
All levels

Check out other webinars from this series