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Content and SEO Strategy for Service-Based Businesses

How does SEO strategy differ for businesses offering a service, like electricians or business growth consultants, instead of e-commerce? Even though the best practices of SEO are basically the same, there are nuances of strategy that are different for product versus service-based businesses. This could include local SEO considerations, differences in CTAs, and data from studies on lengths of content and internal pages that shows how strategy differs by industry.

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A 15-minute presentation by Kelsey Jones followed by a panel discussion.

Guests: Nadya Khoja and Ross Tavendale.

Hosted by Andy Crestodina.

All levels

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