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Conversion Rate Optimization 101 10/13/15


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If you wanna get the low down on conversion optimization and find all the tools this webinar is for you. Speaker Dan McGaw, the former director of marketing at KISSmetrics, is a serial entrepreneur and one of the original growth hackers.

He knows how to kick start a conversion rate optimization program from the earliest stages, and in this step by step session he’ll show you where to start, what to test and which tools you’ll need to ensure your success. You’ll get a detailed process for setting up your analytics/tracking, identifying which optimization opportunities will give you the biggest gains, and selecting the right testing technique. What’s more, you’ll see examples of how Dan has applied these proven optimization processes in real business environments. Specifically, Dan will dive into:

  • How to get started in CRO
  • Learn how to kick butt with funnels
  • We will teach you the analytics tools you need
  • How to know when you have a winner

Attendees of this webinar will have access to a FREE 15 day trial of SEMrush guru.